Simon Sinek compares the perspective of companies who take a finite view of business, where there is a winner and a loser and success is measured by comparison to the competition, to companies who take an infinite view of business, where the company competes against itself to make itself a little bit better today than it was yesterday. The company with a finite perspective is obsessed by the competition. A company with an infinite perspective is driven by purpose and obsessed by where they are going—and so should it be for us.